Socially Engaged:


The Author’s Guide to Social Media

Word of Mouth?   Engagement?   Author Brand?


Today’s successful author needs a strong online presence, but how do you choose which social media platforms work best for your books and build your readership?


Marketing professor Tyra Burton and award-winning author Jana Oliver tackle tough Social Media questions with real-world examples, as well as insights to help you build your brand and expand your fanbase.




* How Social Media helps you increase sales


* Creating an Author Brand


* Using Analytical Tools to determine if you’re reaching your readers


* Creating Engaging & Shareable Content


* Word of Mouth & Influencers


* Copyright & Trademark Basics


* Getting the most from Google, Facebook, Twitter & Tumblr


* Building Brand with Pinterest, Goodreads & Amazon


Prism Books October 7, 2014


ISBN (print): 978-1-941527-00-9


ISBN (e-book): 978-1-941527-01-6


Available from the following sources: