JANA OLIVER

TYRA BURTON

Socially Engaged:

 

The Author’s Guide to Social Media

Word of Mouth?   Engagement?   Author Brand?

 

Today’s successful author needs a strong online presence, but how do you choose which social media platforms work best for your books and build your readership?

 

Marketing professor Tyra Burton and award-winning author Jana Oliver tackle tough Social Media questions with real-world examples, as well as insights to help you build your brand and expand your fanbase.

 

 

 

* How Social Media helps you increase sales

 

* Creating an Author Brand

 

* Using Analytical Tools to determine if you’re reaching your readers

 

* Creating Engaging & Shareable Content

 

* Word of Mouth & Influencers

 

* Copyright & Trademark Basics

 

* Getting the most from Google, Facebook, Twitter & Tumblr

 

* Building Brand with Pinterest, Goodreads & Amazon

 

Prism Books October 7, 2014

 

ISBN (print): 978-1-941527-00-9

 

ISBN (e-book): 978-1-941527-01-6

 

Available from the following sources: